Protocol Grip Trainer is a connected training device designed to bring physical hardware, packaging, and digital experiences together as a cohesive product brand. The project focused on developing a visual system that could remain consistent across the product ecosystem while giving the brand a distinct, performance-oriented identity. A structured color palette, custom typography, geometric pattern language, taglines, and supporting graphics establish the system, extending across product packaging, app interfaces, digital communications, and environmental graphics. The system was also applied to a complete trade-show environment, demonstrating how the brand could scale from the individual product and its packaging to larger physical experiences and digital touchpoints.
CLIENT
Protocol Grip Trainer
Protocol Grip Trainer
CATEGORY
Client Work
Client Work
ROLE
Brand Identity Designer · Visual Designer · Team Lead
Brand Identity Designer · Visual Designer · Team Lead
