LAB XIII Cognac is a conceptual premium cognac brand developed around the idea of sensory experience, with the identity extending beyond the product into editorial and physical environments. The project required a visual system that could remain recognizable across very different applications while creating a cohesive experience from brand and packaging through publication and exhibition. A geometric identity system built from the LAB XIII mark, custom patterns, typography, and a restrained color palette establishes the foundation, then expands across the cognac bottle, editorial publications, banners, large-format graphics, kiosks, and a fully designed exhibition environment. 3D spatial visualization was used to develop and communicate the physical experience, demonstrating how the identity operates across both two-dimensional communication and three-dimensional space.
CLIENT
Self-Initiated
Self-Initiated
CATEGORY
Concept
Concept
ROLE
Brand Identity Designer · Experiential Designer
Brand Identity Designer · Experiential Designer
