Reverb Room is a hybrid coffeehouse and live music venue rooted in the do-it-yourself ethos of independent music culture. The project centered on creating a unified identity that could connect the coffeehouse and live-music experiences through a shared visual language rather than treating them as separate expressions. The identity was built around the visual language of a guitar signal, using layered sequences, expressive typography, analog print textures, and a custom display typeface to establish a system with the raw, tactile character of independent music culture. That system extends across coffee packaging, menus, merchandise, environmental graphics, and venue signage, while coffee roasts named after guitar signal terminology reinforce the connection between the two sides of the brand. Concert posters then carry the same language into live-event communications, allowing the identity to remain cohesive while adapting to different artists, performances, and physical environments.
The identity extends across coffee packaging, menus, environmental graphics, and merchandise. Coffee roasts are named after guitar signal terminology, connecting the brand experience directly to the language of sound.
The visual system expands into venue communications through a series of concert posters. Layered imagery, expressive typography, and print-inspired textures capture the atmosphere of basement shows and distortion-driven performances
Reverb Gothic is a custom display typeface developed specifically for the identity. Inspired by Franklin Gothic and reinterpreted through letterpress and relief printing, it provides the visual foundation for the Reverb Room brand.
CLIENT
Self-Initiated
Self-Initiated
CATEGORY
Concept
Concept
ROLE
Brand Identity Designer · Type Designer
Brand Identity Designer · Type Designer
