Conjure is a premium ready-to-drink botanical cocktail rooted in the ritual and spiritual traditions of New Orleans. The project centered on creating a distinctive brand system that could express those traditions while establishing a cohesive identity across multiple botanical cocktail expressions. Custom typography, hand-rendered imagery, symbolic graphics, and a tactile print aesthetic were developed to give the brand a recognizable visual language, while distinct color palettes, illustrations, and graphic symbols differentiate each expression within the larger system. The identity was then carried beyond the label into packaging, retail displays, and apparel, creating a unified brand experience across the product and its physical points of contact.
CLIENT
Self-Initiated
Self-Initiated
CATEGORY
Concept
Concept
ROLE
Brand Identity Designer · Packaging Designer
Brand Identity Designer · Packaging Designer
